A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here are just a few logical reasons why you need to protect your brand:
Trademark registration of the mark gives everyone constructive notice of one’s ownership. In my view, this most likely of, if not the most compelling reason for registering your mark. With notice, a third party doing a search on an identical or similar mark as yours will see that you already own the mark, that is therefore put on notice that its use of much the same or similar mark to yours may result in trademark infringement. 3rd workout party is positioned notice to choose a new and different mark. With such notice, registering your mark prevents a prospective conflict in long term.
Social media is a fabulous resource for some businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each social media marketing venue has policies within position to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, isn’t uncommon. Such improper practices can make the venue suspending the wrongdoer’s promoting account. Know the venue’s policies for more information. However, I realize that whenever complain to be able to social media site of wrongdoing and claim that another is usually your brand without permission, the social media administrator responds with a request of proof of ownership of your subject brand. A trademark registration gives compelling proof brand control.
Registering your mark shows a persistence for your brand name and shows your customers that commitment. The goodwill that could be developed through such commitment is invaluable to a profitable business.
Cybersquatters register domain names that are the same or much other parties’ trademarks or known brands with the sole purpose deed of assignment of Trademark India Online advertising them (to the rightful owner) for a high service charge. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner suit and collect damages from individuals who register a website name the actual identical or similar towards the trademark.
Trademark registration can continue for as long as you continue while using mark in commerce. Usually are some businesses that have registered trademarks that are over century old.
Trademark registration may end for organization, no matter. However, there a lot of compelling advantages of protecting your brand as you protect any other business computer software. A trademark is your business’ brand, its identifier. Protect it with trademark registration.